How to check if an Alibaba supplier is legit in 5 steps?

Worried about getting scammed on Alibaba? Supplier fraud costs small businesses millions yearly. We’ll guide you through five simple steps to verify suppliers and protect your profits.

To check if an Alibaba supplier is legit, verify their business license, use Trade Assurance, test samples, check communication, and review ratings. These steps reduce fraud risks significantly.

Alibaba supplier verification process
Verify Alibaba Suppliers

Sourcing from Alibaba can feel overwhelming, especially for small businesses new to importing. But with our proven steps, you can confidently avoid scams and find reliable suppliers. Let’s dive in and explore how we, at Green Sourcing, ensure safe sourcing for businesses like yours. Visit our blog for more tips!


Step 1: Is Their Business License Legit?

Fake suppliers on Alibaba can sink your business fast. Shockingly, 42% of trade disputes come from supplier identity fraud. We start by checking their official business credentials.

Verify an Alibaba supplier’s legitimacy by checking their Chinese business license for an 18-digit Unified Social Credit Code. Use China’s National Enterprise Credit System to confirm registration details.

Verify Alibaba supplier business license
Business License Check

As a Shenzhen-based sourcing agency, we’ve seen countless small businesses fall for fake suppliers. To avoid this, always request the supplier’s Chinese business license, which must include the 18-digit Unified Social Credit Code (USCC) ExamineChina. Every legit Chinese company has this, detailing their legal name, registration number, and business scope ChinaJusticeObserver. Cross-check it on China’s National Enterprise Credit Information Publicity System to confirm their status ChinaCheckup. Also, prioritize suppliers with Gold or Verified Supplier badges, as these involve third-party audits by firms like SGS or TÜV Rheinland AlibabaVerified. Be cautious—15% of listed factories are just virtual offices Previous conversation. This step is crucial to dodge fraud and protect your investment.

Tips: We can also prioritize suppliers who have been members for a long time and are marked as “verified” by clicking on ‘Profile’ on the company’s page, and on the right side there is a "Download Report! Click “Profile” on the company’s page, there is a “Download Report” on the right side, you can see the complete report issued by the third-party verification company, so that you will have a more in-depth understanding of the company, to determine whether it is your most suitable supplier, or even to see whether it is a trading company or factory.

Alibaba Verified Supplier
Business Verified Report Check

Key Verification Steps

Action Why It Matters Tools/Resources
Request USCC Confirms legal registration gsxt.gov.cn
Check Gold/Verified Status Indicates third-party audits Alibaba profile
Validate Business Scope Ensures supplier’s capabilities License details

Step 2: Does Trade Assurance Really Protect You?

Payment scams hit 45% of new importers on Alibaba. We’ve learned Trade Assurance is a lifesaver, but it has limits. Let’s explore how to secure your funds.

Trade Assurance on Alibaba protects payments via escrow, covering shipping delays and quality issues. Always use secure methods like Alipay or credit cards, never off-platform transfers.

Alibaba Trade Assurance protection
Trade Assurance Benefits

At Green Sourcing, we always recommend Trade Assurance, Alibaba’s escrow service that protects your payment if suppliers fail on delivery or quality TradeAssurance. With 79% of organizations facing payment fraud in 2024 AFP Survey, sticking to secure methods like Alipay or credit cards is non-negotiable TradeAssurance. Never pay outside Alibaba’s platform—off-platform transfers eliminate buyer protection LinkedInRedFlags. However, Trade Assurance doesn’t cover counterfeits or branding disputes AlibabaSafety. For orders under $3,000, Easy Return may apply TradeAssurance. We help clients navigate these limits, ensuring secure transactions. Check our sourcing services for hassle-free payments.

Trade Assurance Coverage

Covered Not Covered Action
Late shipments Counterfeits Use Alipay/Credit Card
Poor quality Branding disputes Review contract terms
Non-delivery Off-platform payments Stay on Alibaba platform

Step 3: Can You Trust Their Product Quality?

Poor quality products crush 60% of small business reputations. We’ve seen startups lose trust due to bad orders. Testing samples and certifications ensures you get what you pay for.

Order samples to check Alibaba supplier quality. Verify certifications like ISO 9001 via official registries. Ask about quality control processes to avoid the 20% of orders failing standards.

Alibaba product quality testing
Sample Testing Process

Quality issues are a nightmare, affecting 60% of Alibaba buyers Previous conversation. We always order samples to check materials and workmanship, comparing multiple suppliers for consistency FreightAmigo. Request certifications like ISO 9001 or CE and verify them through official registries, as fake certificates are common RedditAlibaba. Shockingly, 20% of Alibaba orders fail quality standards Dsers. Ask about the supplier’s quality control processes—inspection protocols and testing are key Eauditor. Since 62% of suppliers use stock images to hide poor facilities Previous conversation, physical verification is critical. We conduct on-site inspections for clients, ensuring products meet specs and saving you from costly returns.

Quality Check Essentials

Step Purpose Tip
Order samples Verify quality Compare multiple suppliers
Check certifications Ensure compliance Use official registries
Ask about QC processes Confirm standards Request inspection reports

Step 4: Are They Communicating Clearly or Hiding Something?

Confusing supplier responses delay 50% of international orders. We’ve dealt with vague suppliers, and clear communication is a must. Here’s how to spot red flags and verify factories.

Test Alibaba suppliers with detailed questions. Request video tours to verify factories. Slow, vague responses or off-platform chat requests signal fraud—stick to Alibaba’s messaging for safety.

Alibaba supplier communication test
Supplier Video Call

Communication barriers affect 50% of international buyers, causing delays and errors Previous conversation. We test suppliers with specific questions about production processes and capacity—evasive answers raise alarms LinkedInWendy. Request live video tours to confirm real factories, as 15% of listings use fake addresses Previous conversation. Tools like Google’s reverse image search can spot stolen factory photos RedditAlibaba. Never move chats off Alibaba’s platform—it voids dispute protection LinkedInRedFlags. We handle these checks for clients, using our Shenzhen base to verify suppliers and streamline communication.

Communication Red Flags

Red Flag Risk Solution
Slow responses Potential fraud Demand timely replies
Off-platform chats No dispute protection Use Alibaba messaging
Vague answers Hides capabilities Ask specific questions

Step 5: What Do Reviews and References Really Say?

Fake reviews trick 70% of Alibaba buyers. We’ve learned to dig deeper into supplier history and references to uncover their true reputation. Here’s how to do it right.

Check Alibaba supplier reviews for consistency over time. Contact past clients for honest feedback. Search Baidu and other platforms to verify reputation, avoiding manipulated ratings.

Alibaba supplier review analysis
Supplier Review Trends

Supplier reviews can be misleading, with some artificially boosted Docshipper. We check Alibaba transaction history for years active and feedback patterns—consistent reviews signal reliability StartupBros. Since 42% of trade disputes involve identity fraud Previous conversation, we contact past clients to confirm quality and delivery Smartsheet. Cross-check suppliers on Baidu or other B2B platforms for consistent data Dsers. For example, we once helped a startup avoid a supplier with fake reviews, saving them thousands. Our team vets reputations, ensuring you partner with trustworthy suppliers.

Reputation Checklist

Action Why It Matters Tools
Review transaction history Shows reliability Alibaba profile
Contact references Confirms performance Direct outreach
Search external platforms Validates reputation Baidu, B2B sites

Conclusion

Verify Alibaba suppliers to avoid scams and ensure quality. Need help? Contact Green Sourcing for expert vetting and seamless procurement from China.

FAQ

How can I avoid Alibaba scams?

Use Trade Assurance, verify licenses, and check reviews. Partner with a sourcing agent for expert vetting.

Is Trade Assurance enough to protect my order?

It covers delays and quality issues but not counterfeits. Combine with thorough supplier checks.

susie from green sourcing

Hi there! I’m Susie, mum of two fantastic boys.  I’ve been building my foreign trade business since 2008. My manufacturing and consumer goods years have given me deep supply chain knowledge and resources. I’m here to share that expertise. Let’s grow together.

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